- Smartphone optimised
- Google Maps
- Existing HTML
- Forms reworked
Citylets is the number one UK lettings site, with an emphasis on Scotland and Northern Ireland. Their regular website traffic analysis showed that despite offering mobile apps for Android and iPhone, an increasing number of visitors were using mobile devices.
The previous site refresh that Carnoustie Creative carried out meant that the site looked good on an iPad or other tablet, but the limited screen size and specific interface and use characteristics of smartphones meant that the user experience could be improved on mobile phones.
They approached us with a specific limitation – the HTML was to remain “as is” – the cost and complexity of delivering a totally different website for mobile users was beyond the scope of the project.
With that restriction, we were able to improve the user experience for mobile users by simplifying and reformatting the existing site. The simple, pared-down layout is designed for “one eye & one thumb” – taking account of the fact that many mobile phone users are browsing with their phone when doing something else like watching TV or using public transport.
Forms that required data entry were reformatted for easier use and some popup forms and windows removed to keep navigation straightforward.
The mobile version of the site was launched on time and within budget.